WordPress is one of the best platforms for Websites.
However, when it comes to speed it’s a bit slagging unless you follow the steps, we are sharing in this blog to help users with the speed optimization of their websites.
In this very digital, speed and visual era, one of the key factors that make a website effective is speed.
Speed affects your traffic, page views, conversions, sales, and overall brand image. By making it faster, you can improve your business.
Here’s some tips to a better performing Website and an enhanced user experience:
GET A GOOD HOSTING COMPANY
Hosting can make or break your website. When choosing your host don’t go for cheap or shared hosting, if you are considering growing your website in the future.
Search thoroughly and decide based on your business requirements and Website needs the way to go.
START WITH A WELL OPTIMIZED THEME FROM THE BEGINNING
The theme of your website has a direct effect on your website speed. If your website has a complex theme it will load very slowly.
Particularly in WordPress, by simply opting for a lightweight theme for your website you’ll see a huge increase in page load time.
OPTIMIZE YOUR IMAGES
The quality and size of the images on your website directly affects its loading speed.
Therefore, it is recommended to reduce the size of the image while keeping their high resolution. Since we are WordPress experts we recommend you to try WP Smush, a plugin that will automatically compress your images as soon as uploaded from your media.
Another thing to consider when optimizing your images is their format. Best formats to stick with are JPEG and PNG.
REGULAR AUDITING AND FIXING BROKEN LINKS
Scan your links on a regular basis and fix broken ones as soon as you notice them.
You can check for broken links with WordPress Broken Link Checker for free.
Disabling hotlinking is very essential if you don’t want to allow people to use the content that’s hosted on your server for their own websites.
By disabling hotlinking you are preventing people from stealing your server resources. Nevertheless, to be able to do this you need to add the necessary code to your server.
USE A CDN(VERY VERY IMPORTANT)
A Content Delivery Network or content distribution network, is a geographically distributed network of proxy servers and their data centers.
The goal is to provide high availability and performance by distributing the service spatially relative to end users.
Using a CDN will enhance your user experience since it improves your page load time and website speed. It can be costly but consider it as an investment which is definitely worth it.
ELIMINATE UNNECESSARY PLUGINS
While adding plugins to your website more resources will be required to run and perform. That being said the more the resources the slower the website.
Do a check on your Website in search for redundant or useless plugins. When you find those, the best thing to do is deactivate and delete them. By doing so you’ll observe the improved performance of your Website.
DISABLE TRACKBACKS AND PINGS
Having a WordPress website is having a website set to interact with other blogs that are equipped with pingbacks and trackbacks by default.
Every time a post or blog mention you, your site gets notified, which leads to turn updates data on the relevant post.
Turning this off won’t destroy the backlinks to your site, just the additional work caused by every interaction
USE A TRUSTED CMS
The most reliable CMS you can use for your website is definitely WordPress.
A CMS (Content Management System) is critical to your website’s functionality and performance.
An essential aspect you should consider when it comes to your CMS is to check for the latest updates on a regular basis.
Make sure your website’s scripts are always updated since new versions are constantly popping up with the goal of improving websites and making them faster.
While keeping your website up to-date always verify that you have your backup files in order.
To sum it up, website speed plays a crucial role in setting your business up for success.
It is so important that it was our first blog topic therefore it has to be one of your top priorities if you want to stand out from your competition.
By speeding up your website, not only will you achieve positive results when it comes to page views and conversion rates but you will also provide your visitors with an enhanced user experience.